How to Build a Brand for Your Mobile App: Strategies and Tips

Do you want to create a brand for your mobile application? How to Highlight Your Application with Effective Mobile Application Branding. A brand is an image that has several special features and promotes awareness and recognition of a product or service in the market.

Why build a brand for your mobile application?

Many mobile applications can make it difficult for new users to reach and promote the audience. There is a lot of competition that can make it difficult to increase brand awareness. According to Statista, as of March 2017, 3.8 million applications and 2 million applications are available on the Apple Play Store on the Google Play Market. And now there is more. Mobile applications not only have to be of high quality but also have a high brand identity to compete.

What is Mobile Application Branding?

However, given the number of times users spend on applications, there is still room for innovation. More than half of the total web traffic is mobile and is on the desktop for the first time in 2018. 89% of the time is spent on applications for mobile media. Users want to use and interact with applications. The branding strategy for the mobile application helps ensure that this is the application you choose.

Branding is usually defined as a combination of marketing and psychological strategies that drive a business. This can be a product, service or someone. Brands are images with special features that advertise something for sale. This is how people interact with this picture and think and feel it.

Mobile app branding is about how users think and feel about the application as they interact with visual images, calls, and communication.

Do you know the answers to these questions?

In many ways, building a brand for mobile applications is the same as building a brand for everything else. However, there are several very different types. Before creating a brand for your mobile application, ask yourself the following questions:

● Who uses your application and why?

● What is your unique selling point?

● What does your application look like?

● What feelings did your application cause?

● What is the tone of your application?

● How do users get information about your application?

For this to be conclusive, including your branding, you must answer these questions before you begin to design and develop.

An example is a Cuteen application. This is intended for teenage girls who have influenced their names, appearance, and patterns of interaction.

When developing mobile applications to expand their brand, businesses need to find ways to make these applications stand out and provide a great user experience. Also, companies need to test mobile applications under different user conditions to maintain strong brand-customer connections. At the same time, mobile application developers can implement various brand mobile application strategies to attract the user’s attention and meet consumer expectations.

Mobile app branding strategy

Once you understand what your audience is, what solutions it provides, and what message it provides, you can begin to build your brand image. Here are some useful elements and tips to think about. Regardless of your budget, you can use these things to maintain the desired brand.

Your application’s logo and icon

One of the key elements of mobile application branding is the visual symbol that becomes synonymous: or logo. There are several ways to achieve this.

∙ Icon: A symbolic image associated with a sign

∙ Logo: Creative letters that indicate the brand’s full name

∙ Letter mark: The first letter of a brand that is presented creatively

∙ combined characters: A combination of two types of logos

∙ Emblem: Sign of a word or writing on a symbolic image

They are not limited to this. You can also include mascots or color combinations. For example, the Toonie Alarm Application spray screen contains the application logo and mascot.

Use keywords to your advantage

You can help keep your brand consistent by using a series of keywords. They can be arranged in groups of keywords depending on their role. You can group keywords into descriptive keywords: Identify and describe your brand, Brand keywords: Indicate phrases that users use to find your application and keywords plus brand: is a combination of brand names with words or phrases that qualify.

Find your name and style

You should consider the name, slogan, and general style of your business. Although it is best to arrange all these things before the actual design and development, finding a unique name may be difficult. In addition to choosing a name that is appropriate, tempting, and easy to remember for your brand, consider the following:

∙ If available on the AppStore and Google-Play Market

∙ Domain names and landing pages for your application

∙ If the desired name is already available in other markets on the Internet

Although your name determines the overall design and brand of the application from the start, it doesn’t always in the order that it occurs. However, if you find that a name change is needed during the creation process, further work is needed.

Create your slogan and style

Slow slogans are a must. Effective slogans inform users about the main benefits of the application. Just because your application might not have a lot of space for additional copies doesn’t mean you don’t need a slogan. Your marketing content will use the slogan, even if it’s not included in the application itself.

Apart from that, you need to think about the copywriting style of the application. This copy determines the tone and sound of all your applications and brands. This will also determine the relationship that the consumer has.

For example, choosing a formal or casual tone determines whether the user interacts more with friends, mentors, or other people. Make sure your brand’s voice and content are relatively consistent across all channels.


According to a survey by Deloitte, the average US smartphone user watches his cell phone 47 times a day. These are 47 daily opportunities to attract attention, and attractive charts can help. Whether this application offers something basic or completely new, it is important that the application feels original and interesting. This can be achieved with graphs, including:

∙ the logos

∙ personalized illustration

∙ Interactive brand elements

∙ pictures

For example, the Duolingo language learning application uses an attractive bright green owl mascot duo. This duo can appear in different clothes and is a symbol of the brand. He often offers words to encourage consumers and act emotionally, investing in their language journey.

Offer help and support

You can attract people with extraordinary strategies for mobile applications that include video and visual content, social media marketing, perfect influencer campaigns, games, customized personal experiences, and long-lasting consistent pop-ups if the experience using them is your application.

If people don’t get help when they need it, they might stop using your application. Make sure users have the perfect user experience. Make sure support is available if you need help. The more complex your cellular product is, the more necessary.

The success secret to Mobile app Branding

However, exceptional applications may not be detected unless advertised through smart marketing and careful branding. However, if your mobile application is weak and your branding is great, you might be able to reach others. However, if the application is difficult or unpleasant to use, the person you are drawing with might not be able to handle it. Balancing the two is the key to building a brand and delivering effective content marketing to your mobile application.

How to Build a Brand for Your Mobile App: Strategies and Tips