The New Website Retrieval: Ecommerce Strategies Rooted to Build Immersive Online-Offline Customer Experiences

NetSet Software Solutions
4 min readMar 1, 2021

The clothing industry is a highly competitive market that is known to address every unique need of an individual and there hailed a client from San Francisco who was inspired by Gymshark garbs and established itself in 2015.

NetSet was hired by this startup to revamp its online website along with the integration of Shopify Plus, with add-on services of mapping and integration, and boosting its local marketing over social media platforms.

Aimed For: Transforming Business Website with Shopify Plus with a Social Media Boost

Client’s Objective

To deliver eCommerce experience specific to localization, embed password-protected authentication, and enable custom checkout, ultimately, leveraging customer experience and ensuring brand consistency.

Presently, the brand is one of the preferred choices amongst the most recognizable brands in fitness when its quality is compared with its price tags, thereby, setting an awe-inspiring example of rapid business expansion in the time interval of 5 years.

The Challenge

  • To target audience locale-wise
  • Handle significant spikes in traffic and growth
  • Manage downtime issues
  • Local marketing

The Solution

NetSet follows a customer-centric approach and strived its best to provide its client with an optimized e-commerce fulfillment solution.

After having discussed the requirements of the undertaken project, the initial step we took was to execute a thorough ‘smoke test’ of the website and software used to find out the glitches and areas of improvement.

Apart from scrutinizing the hardware/software considerations, our digital marketing team alongside enquired and identified the social presence of the brand and planned out the new marketing tactics to be implemented and campaigns to get started with to target the local audience as a focus.

The Shopify Plus integration improved the brand’s warehouse team’s agility and ability to keep pace with the growing demands and order fulfillments on the day-to-day purchase orders. The security and privacy of the user’s account and purchases were protected and secured with the PTP blockchain functionality to limit the chances of fraud and data loss threats.

The Add On Features Include:

  • Hassle-free product searching, sorting, and buying
  • Website navigation made easier, adding widgets and intuitive designs
  • Feasible & favorable delivery options (with one-day delivery availability)
  • Effective CTA embedded via Forms/contests/questionnaire
  • Optimized and automated product listing and seamless order processing.

Our Approach

A dedicated team of NetSet was aligned to this eCommerce project keeping the agenda of ‘Reliability meets Customization’ to deliver a well-optimized eCommerce business solution.

Focussing on the target audience and niche products, we exercised various ways to transform the main asset of the brand, enabling it to disrupt the clothing industry with local expertise and global outreach.

Our Progressing Steps to Lead the Project:

  • Gather requirements and data for the clear project understanding
  • Work closely with clients, encouraging transparency
  • Understand and research the potential and target audience of the brand
  • ERP data migration & integrations for software improvements & enhanced usability
  • Facilitating automation to eliminate errors and achieve higher accuracy in work and operational processes
  • Build a centralized system that integrates modules in one place, removing dependencies at different levels
  • Make good use of CRM social media connectivity
  • Easy and accessible cloud migration for data security and authentication
  • Actionable insights into business performance and customer behavior
  • Ecommerce data analytics to produce useful data insights
  • Offer extensive flexibility and scalability in the products
  • Work closely with clients, encouraging transparency
  • Apply workable methods of online global trade for a small investment
  • Plan well-targeted digital marketing campaigns for brand awareness

The Outcome

The efforts made by the NetSet professionals aided the fitness brand with extensive operational efficiencies, outputting accelerated business gains.

Shopify Plus migration enabled the brand to grow progressively with the integration of useful features and functionalities. They were able to experiment with innovative new products in an exceptional manner and reaped the high benefits of social media marketing campaigns that helped the establishment.

The transformation of the website with intriguing designs and themes further added to the prestige of the brand that resulted in the sky-rocketed website visits and traffic, rendered by the outstanding online eCommerce assets.

Results that speak volumes:

  • Enhanced social media followers in 100+ countries
  • 15% hike in new users
  • 10times YOY business growth
  • 45% Growth in conversion rates
  • 30 times growth witnessed in business revenue
  • 100% customer satisfaction & increase in business sales

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NetSet Software Solutions

Top Mobile Application and Website Development Company in USA. We’ve got experience of 10+ years in designing, developing, and delivering digital software.